I’m a communications, campaigns and content strategist exploring how culture, narrative and creativity can help people see, feel and do things differently.
01 - Making safer choices part of beach culture
BEHAVIOUR CHANGE · SOCIAL VIDEO · TALENT MANAGEMENT · PAID MEDIA
An integrated behaviour-change campaign using trusted lifeguard voices, engaging social content and targeted media to turn expert safety advice into messages that reached diverse beachgoers where and when they mattered most — winning a Local Government Communications Award.
02 - Turning community experience into narrative power
ETHICAL STORYTELLING · NARRATIVE STRATEGY · PODCAST PRODUCTION
A multi-channel storytelling programme putting community leaders at the centre of the case for long-term investment — building their confidence and creating opportunities for their stories to travel from neighbourhoods to Parliament, helping secure £175m in community investment.
03 - Finding a human way into technical stories
CREATIVE CONCEPTING · SCRIPTWRITING · FILM COMMISSIONING · EDITORIAL
A creative, educational campaign that translated technical information about the mobile network into simple, engaging stories — including an illustrated poem narrated by children, giving O2’s network story an unexpected human voice and gaining 92,000 YouTube views.
“Read, read, read. I’m not sure that one can be a good writer without being a good reader. If you’re going to build a desk, it’s very good to see what other carpenters have done.”
- Chimamanda Ngozi Adichie
I collect stories wherever I find them — in books and films, exhibitions and campaigns, conversations and places. I’m interested in narrative change, cultural shifts and the stories that shape what feels possible.
I turn things I'm learning into campaign ideas — exploring how creativity, participation and storytelling might help us imagine different ways of living together.
community chorus
What if communities wrote the story together? A shared counter-narrative, created and carried by communities rather than handed down by institutions.
natural neighbours
What if we treated trees like neighbours? A participatory campaign turning overlooked urban nature into something familiar, relational and worth caring for.
The story of Adam and Eve lingers in how we talk about good and evil, temptation and blame, masculinity and femininity. But what does the creation story tell us about our relationship with the garden itself?